XLRI Ensemble - Finalists (Concept 2 Creative)

Shireen Shaikh, Sonaal Bangera and Rahul Jain (team ADvitiya) have made it to the final round of 'What's the Big Idea?' event of XLRI Ensemble. The finals will be held at XLRI campus on 13-14 Jan '07. The other teams in the fray are IIMA, IIMI (2 teams), IIMB, FMS, MICA and ISB.

Stage I: Team Advitiya submitted a comprehensive marketing plan consisting of a step-by-step process of how they would market our very own national game, Hockey to the Indians.

Stage II:

The Ogilvy team will conduct the next stage at XLRI. The shortlisted teams would be exposed to 4 Ogilvy brands by the Ogilvy team.The teams would then have to come up with the future strategy for each of these brands. Once this has been done, each team would also have to come up with an ad campaign and the teams would be asked to come forth and present with the next big idea on the brand.

Results page URL:
http://www.ensemble-xlri.com/concept_2_creative_Stage1Results.pdf

Cheers,
Bistrobanter, Jamshedpur