Thursday, June 26, 2008
Wednesday, June 25, 2008
Campus Series: CRM - RFM Scoring
1. http://www.drilling-down.com/RFM-tour.htm (includes insights about RFM Scoring Toolkit)
2. http://www.drilling-down.com/recency-example.htm (advanced articles, very good Web Retailing example)
3. http://www.drilling-down.com/tutorial.htm
2. http://www.drilling-down.com/recency-example.htm (advanced articles, very good Web Retailing example)
3. http://www.drilling-down.com/tutorial.htm
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