Shireen Shaikh, Sonaal Bangera, Saikumar Swamy and Ankur Joshi (team 'Advitiya' of SPJIMR's PGDSM MIT 03) have won first prize in the event Marca da Fabrica (Marketing Event) held during Kshitij '07 at IIT-Kharagpur. In all, 19 teams had been shortlisted for the final round.
The teams had been asked to design an ad campaign for a fictional company. The objectives of the campaign were:
1. To lay bare the racial undercurrent present in the movement against the company and to appeal to the masses to boycott such malicious campaign.
2. To highlight the technical edge of the company over its competitors.
3. To highlight that the company has a distinct pro employee stand.
Team Advitiya had designed the Logo, USP, Tagline, Color Newspaper Ad, poster and a 3 page internet based ad.
Congrats guys! Great job!
Cheers,
Ganga - Bistrobanter, Kharagpur
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